adult and child walking

Dayinsure promotes the benefits of nature and car-sharing as it announces a new partnership with the Woodland Trust


woodland trust logo


We are excited to announce a new commercial partnership between Dayinsure and the Woodland Trust, the UK’s largest woodland conservation charity. As a leading temporary car insurance provider, Dayinsure will focus on encouraging people to share journeys and embrace the great outdoors to experience the numerous wellbeing benefits of spending time in nature, particularly in the beautiful UK woods and forests.

Encouraging customers to explore the beauty of UK woodlands

The partnership with Dayinsure will help support the work of the Woodland Trust to enable native woods and trees to become a source of widespread nature recovery and improve the lives of people and the wildlife that depend on them.

One of the core messages that Dayinsure aims to convey to its customers is the accessibility of the great outdoors. Nature is all around us, and the mental health benefits of spending time in natural settings are well-documented. By encouraging individuals to explore and appreciate the natural beauty of the UK woodlands, we hope to contribute to an overall improvement in mental wellbeing.

Reducing the carbon footprint through car-sharing

Moreover, Dayinsure is keen to promote environmentally conscious practices, and one way to achieve this is through car-sharing. By encouraging customers to share cars and journeys, we aim to reduce their carbon footprint and make a positive impact on the environment. As the motoring industry grapples with discussions on how to protect the planet while allowing the sector to thrive, promoting car-sharing emerges as a fantastic method for customers to embrace sustainability without compromising convenience.

Headquartered in Grantham, Lincolnshire, the Woodland Trust manages over a thousand woods covering approximately 30,000 hectares across the UK. What’s more, access to these woods is completely free, ensuring that everyone has the opportunity to benefit from the wonders of nature and the tranquility of woodlands.

The Woodland Trust is actively involved in creating havens for wildlife through large-scale tree planting initiatives, advocating for the protection of ancient woodlands, and diligently restoring damaged ancient woodlands to their former glory. These efforts not only boost biodiversity but also create a nurturing environment for wildlife to thrive.

Supporting native woods and trees for widespread nature recovery

Anthony Roberts, Marketing Manager at Dayinsure, expressed his delight at being part of the initiative to protect woodland spaces in the United Kingdom. He stressed the importance of safeguarding native trees and the company’s commitment to supporting the Woodland Trust in its crucial conservation efforts.

Pip Greensmith, Head of Partnerships at the Woodland Trust, said: “By supporting the Woodland Trust, Dayinsure is contributing to the protection, restoration, and creation of UK woodland, aiding the drive for nature’s recovery. Together, we can address the climate and nature crises whilst boosting biodiversity and increasing tree cover across the UK, providing widescale benefits for people and wildlife.”

This partnership follows a notable investment in the Woodland Trust’s cause from Dayinsure’s underwriters, Aviva. Such collective action from the insurance sector is warmly welcomed, and it is hoped that more businesses will follow suit in understanding and addressing their nature-related risks and dependencies.

At Dayinsure, we are thrilled to embark on this meaningful journey with the Woodland Trust. Our commitment to supporting the preservation of UK woodlands is just the beginning. We are actively exploring additional projects to directly fund in the near future, further solidifying our dedication to a greener and more sustainable world.