About us

Dayinsure has grown to be one of the UK’s leading providers of short term car insurance.

We are a subsidiary of Ormiston Holdco Ltd and part of the Abacai Group along with CCG, Mulsanne Insurance and Abacai Technologies.

We have a longstanding partnership with Aviva and multiple insurers.

image of office interior

Who are we?

We offer immediate short-term insurance that enables you the flexibility to drive a UK-registered car, van or motorhome.

Dayinsure provides comprehensive cover and is available immediately, from one hour to 30 days.

Whatever you need to insure
Whenever you need to insure
Dayinsure it!


Look how far we’ve come…




Dayinsure was established as a new limited company with Aviva as the sole insurance provider and our first policy is sold online in June.

old image of Dayinsure logo


The RAC pioneered short-term Roadside Assistance to compliment Dayinsure policies, a partnership which has stood the test of time and is still in fruition more than 10 years later.

RAC logo


We turned our attention to producing a more fit-for-purpose product, offering cover for vans, which has been a huge success and is still one of our most popular products.

Van driving


Motorhomes were included in our insurance following the success of our van cover, meaning that you can insure your motorhome for short term trips whenever you need to.

motorhome image


In 2012 the fast increase in staff meant that we relocated to the multi award winning village of Tarporley in Cheshire. Trustpilot also became our Customer Review service provider with our first 5 star review. 2012 also marked the launch of Dayinsure Learner, the first 2-hour micro duration for learners which was embraced by the market immediately.

Dayinsure Tarporley Office


Dayinsure sponsored the successful ‘Help for Heroes’ Lands End to John O’Groats cycle ride by covering all expenses so that all money raised could go directly to the cause.

Cycling for help for heroes


Dayinsure began its journey to be a world class employer by winning ‘Investors in People’ Gold standard with the first attempt.

investors in people gold image


The Dayinsure Wales Rally GB is the first Global motorsport event with Dayinsure as title sponsor. This gave the company 600 hours of TV coverage in 156 countries and a huge sense of excitement amongst our team. This year also marked us being awarded 3 International standards from the BSI, ISO 9001 Quality Management, ISO 14001 Environment, ISO 27001 Data Security.

Rally car crashing into Dayinsure logo


Dayinsure sponsored the Joshua Tree Charity with a London to Paris cycle challenge over 3 days. With 50% of our staff taking part and completing the ride, we managed to raise more than £25,000 for the charity. 2018 also saw us send a rally car down the world’s longest zip wire for a never-before-seen #SkyDriver stunt at Slate Mountain in North Wales as a promotion for the Dayinsure Wales Rally GB.

Dayinsure rally car on zipwire


Dayinsure became the title sponsor of the Dayinsure World Rally Cross of GB held at Silverstone Circuit, a fun-packed weekend of rallying, music and street food marking many more exciting things to come from Dayinsure in the future.

image of 2019 motorcross rally


Dayinsure launched a new short term car insurance app offering customers a quick and easy way to arrange temporary car insurance, whilst on the go, at just the touch of a button.

image of older version of the mobile app


Dayinsure became part of the Abacai Group.

abacai image


We won the feefo Gold Trusted Service Award.

This is a great achievement and is testament to the brilliant service and systems, we provide to our Customers.

2022 gold feefo award image


Dayinsure celebrates achieving 50,000 reviews on Trustpilot.

It’s thanks to our customers up and down the country that took the time to leave us reviews and our hard-working Customer Services team who deserve the great reviews that were left for us.

50k review image for 2023
cartoon image of a car

Our values


We believe in a world where people have the freedom and peace of mind to enjoy their ever-changing lifestyles.


We connect our customers with flexible insurance that matches their lifestyles.


Insurance for whatever you need, whenever you need it, wherever you are and for however long you need it. You are always in control.

The Dayinsure team

Get to know the brilliant team that make Dayinsure what it is!

Barry Bown Chief Executive Officer

I work with the board of directors to define business strategy and implement it through the business.

Stephen Bamber
Stephen Bamber Director of IT

I implement technical strategy to support our market leading insurance products.

Jamie Lowe
Jamie Lowe Director of Development

I work with all areas of the business to create and maintain market leading insurance products.

Julia Dewhurst
Julia Dewhurst Finance Director

I ensure Finance is run effectively so timely figures and budgets are produced for the Board, to aid early decision-making.

Nicholas Shaw
Nicholas Shaw Director of Operations

I implement business strategy and support our people to deliver innovative insurance solutions.


Our partners and regulators

Dayinsure.com Limited is authorised and regulated by the Financial Conduct Authority. Our registration number is 304010. This can be checked on the FCA’s register by visiting the FCA’s website at fca.org.uk or by contacting the FCA on 0300 500 0597.

For more information about our other insurers, please click here.

Partner logos

What Our Customers Say

Rated 4.7 out of 5 based on 55,156 reviews. See all reviews on

Good insurance company

Good insurance company, fast and easy and would recommend to family and friends.

Mark Eades

Easy to do

Easy to do. And paper work straightaway too

Mr midwood

I'll see if it's worth when I need it.

I'll see if it's worth when I need it.


Easy to use. Great price

Great site that easy to use, excellent day rates. Able to extend if needed at a very low premium



Good insurance for day or more

Shaun Wilkinson

Good and nice

Good and nice

Shukria Akbary