About us

Established in 2005 and backed by Aviva, Dayinsure has grown to be one of the UK’s leading short-term car insurance firms.


Who are we?

We offer immediate short-term insurance cover that enables you to drive a UK-registered car, van or motorhome on UK roads and, optionally, in the EU

Our insurance gives customers an easy way to add another driver to their vehicle or a cost-effective way of insuring themselves on another vehicle on a temp basis. Dayinsure cover is comprehensive and available immediately from one hour to 30 days.

Dayinsure Space Image

The past 14 years have been out of this world

Established in 2005 and in the last 12 months we have provided insurance for:

Over 4 million

days of insurance

1 million +

policy holders

250 million


The equivalent of: 10,000 trips around the world!


Dayinsure is established as a new limited company with Aviva as the sole insurance provider and our first policy is sold online in June.


The RAC pioneered short-term Roadside Assistance to compliment Dayinsure policies, a partnership which has stood the test of time and is still in fruition more than 10 years later.


We turned our attention to producing a more fit-for-purpose product, offering cover for Vans, which has been a huge success and is still one of our most popular products.


Motorhomes are included in our insurance following the success of our Van cover, meaning that you can insure your motorhome for short term trips whenever you need to.

Dayinsure boy playing in front of motorhome


In 2012 the fast increase in staff meant that we relocated to the multi award winning village of Tarporley in Cheshire. Trustpilot also became our Customer Review service provider with our first 5 star review; we’re now well on the way to 30,000 customer reviews and counting. Our review score is now of 9.4 out of 10! 2012 also marked the launch of Dayinsure Learner, the first 2-hour micro duration for learners which was embraced by the market immediately.


Dayinsure sponsors the successful ‘Help for Heroes’ Lands End to John O’Groats cycle ride by covering all expenses so that all money raised could go directly to the cause.


Dayinsure begins its journey to be a world class employer by winning ‘Investors in People’ Gold standard with the first attempt.

Woman going on a trip


The Dayinsure Wales Rally GB is the first Global motorsport event with Dayinsure as title sponsor. This gave the company 600 hours of TV coverage in 156 countries and a huge sense of excitement amongst our team. This year also marked us being awarded 3 International standards from the BSI, ISO 9001 Quality Management, ISO 14001 Environment, ISO 27001 Data Security.


Dayinsure sponsors the Joshua Tree Charity with a London to Paris cycle challenge over 3 days. With 50% of our staff taking part and completing the ride, we managed to raise more than £25,000 for the charity. 2018 also saw us send a rally car down the world’s longest zip wire for a never-before-seen #SkyDriver stunt at Slate Mountain in North Wales as a promotion for the Dayinsure Wales Rally GB.


Dayinsure becomes title sponsor of the Dayinsure World Rally Cross of GB held at Silverstone Circuit, a fun-packed weekend of rallying, music and street food marking many more exciting things to come from Dayinsure in the future.

Family podium

Our values

Established in 2005 and backed by Aviva, Dayinsure has grown to be one of the UK’s leading short-term car insurance firms.


We believe in a world where people have the freedom and peace of mind to enjoy their ever-changing lifestyles.


We connect our customers with flexible insurance that matches their lifestyles.


Insurance for whatever you need, whenever you need it, wherever you are and for however long you need it. You are always in control.

The Dayinsure team

Get to know the brilliant team that make Dayinsure what it is!

Dennis Ryan Chairman

I lead on ethics, compliance and ‘treating customers fairly’, plus helping the team decide how to best use our Development resource.

Stephen Bamber Director of IT

I implement technical strategy to support our market leading insurance products.

Barry Bown Chief Executive Officer

I work with the board of directors to define business strategy and implement it through the business.

Jamie Lowe Director of Development

I work with all areas of the business to create and maintain market leading insurance products.

Julia Dewhurst Finance Director

I ensure Finance is run effectively so timely figures and budgets are produced for the Board, to aid early decision-making.

Nicholas Shaw Director of Operations

I implement business strategy and support our people to deliver innovative insurance solutions.

Patrick O’Grady Director of Standards and Audit

I ensure the highest levels of credibility, relevance and performance throughout the business.

Sara Kagan Director of Legal

I manage legal obligations, contractual exposure and commercial risk.


Our partners and regulators

Dayinsure.com Limited is authorised and regulated by the Financial Conduct Authority. Our registration number is 304010. This can be checked on the FCA’s register by visiting the FCA’s website at fca.org.uk or by contacting the FCA on 0300 500 0597.


Get ready for speed machine 2019

Speedmachine festival is the home of the British round of the Dayinsure FIA World Rallycross Championship. From rallying, music and the Dayinsure funfair, we had a great time at this thrill packed weekend at the legendary Silverstone track.

What Our Customers Say

Rated 9.4 out of 10 based on 23,777 reviews. See all reviews on

Its so easy to us

Its so easy to us

Michael Hurst

Great and simple

Great and simple


Quick and easy to use will use again…

Quick and easy to use will use again and recommend to friends

Anthony Moore

My experience

Reasonable value

Connor Wadsworth

Great communication will use again

Great communication will use again

Anita Daniels

Used a few times now

Used a few times now. Great price and so easy to setup.

Mr K Moore