Our mission
We’re on a mission to redefine how insurance works for the on‑demand world, replacing long‑term commitments with simple, customer‑centric insurance that works exactly when you need it.
Whether it’s a last‑minute journey, borrowing a car, or cover for a short‑term vehicle, Dayinsure helps you get on the road quickly, confidently and fully covered.


Our purpose
We believe insurance should fit around modern life, not the other way around.
That means making temporary car insurance simple, flexible and easy to arrange, so people only pay for cover when they actually need it. Built around real moments and everyday decisions, our short-term cover is designed to give customers confidence without unnecessary commitment.
Our vision
To shape the future of insurance for an on-demand world, making cover faster, smarter and more accessible whenever life calls.
We want to lead the way in short-term insurance by giving people the freedom to move through everyday life knowing they are covered.
Our journey
2005
Dayinsure was established as a new limited company with Aviva as the sole insurance provider and our first policy is sold online in June.
2009
We turned our attention to producing a more fit-for-purpose product, offering cover for vans, which has been a huge success and is still one of our most popular products.
2010
Motorhomes were included in our insurance following the success of our van cover, meaning that you can insure your motorhome for short term trips whenever you need to.
2018
Dayinsure sponsored the Joshua Tree Charity with a London to Paris cycle challenge over 3 days. With 50% of our staff taking part and completing the ride, we managed to raise more than £25,000 for the charity. 2018 also saw us send a rally car down the world’s longest zip wire for a never-before-seen #SkyDriver stunt at Slate Mountain in North Wales as a promotion for the Dayinsure Wales Rally GB.
People love us
Our partners and regulators
Dayinsure.com Limited is authorised and regulated by the Financial Conduct Authority, with registration number 304010. This can be checked on the FCA Register at fca.org.uk or by contacting the FCA on 0300 500 0597.
For more information about our other insurers, please click here.
We are a subsidiary of Ormiston Holdco Ltd and part of the Abacai Group, alongside CCG, Mulsanne Insurance and Abacai Technologies. We also have a longstanding partnership with Aviva and work with a panel of trusted insurers.

