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Dayinsure plays key role in launch of the new CITROЁN DS5

Dealers benefit from flexible insurance cover for extended test drives

Dayinsure, the temporary motor insurance expert, has secured a new deal with Citroën UK to provide extended test drive cover for the New Citroёn DS5. Under the agreement, Citroёn UK pay all the insurance licence fees and insurance costs to enable dealers to offer customers a test drive of the new model for extended periods – either 24 or 48 hours.

“The extended test drive is an essential part of the New Citroёn DS5 launch,” says James Birch, Manager of Business Programmes for Citroёn. “Dayinsure provides the perfect insurance offering for our launch programme. Usually, dealer insurance only covers test drives for accompanied test drives. However, with the new insurance offering, our dealers can let customers test drive the car over a day or two, which means they can experience all of DS5’s features and benefits, and how the car performs, over a longer period and in a range of driving conditions. They can also test it to see if the boot is big enough for all important items like golf clubs or the family’s bags for a weekend away.”

The partnership with Dayinsure brings dealers the flexibility to respond to increasing customer requests for extended test drives and enhances the customer experience. This is fully supported by a simple booking system that can be accessed via the Citroёn website ( or by calling Citroёn UK on 08457 940940.

Dennis Ryan, Chairman, of Ltd comments, “We worked closely with Citroёn to ensure we could deliver an insurance package that provided comprehensive cover for extended test drives. Once again we have been chosen for the innovation and quality of insurance cover Dayinsure can provide dealers.

“We will continue to work closely with Citroёn UK throughout the launch of the DS5 programme, supporting dealers booking test drives across the nationwide network. Citroёn’s dealers can now provide prospective customers with extended test drives, safe in the knowledge that they are fully covered.”

By Dayinsure | November 8, 2012 8:48 am | Comment on this

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